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Multiple Choice

A psychology research team is investigating the experiences of first-generation college students. They transcribe 30 hours of interviews. One researcher proposes running the transcripts through a text-mining tool to calculate the exact frequency of words like 'stress' and 'family,' arguing that the words with the highest statistical frequencies will inherently represent the students' core themes. Based on the principles of qualitative research, why does this proposal conflict with the core methodology of thematic analysis?

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Updated 2026-06-07

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Research Methods in Psychology - 4th American Edition @ KPU

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