Short Answer

Calculating the Customer Acquisition Index

A data analyst at an e-commerce company models a 'Customer Acquisition Index' by dividing a total marketing spend function, f(x)=x25x14f(x) = x^2 - 5x - 14, by a regional reach function, g(x)=x+2g(x) = x + 2. Based on the standard procedure for evaluating quotient functions, describe the two steps required to find the simplified index function (f/g)(x)(f/g)(x) and evaluate it at a market variable of x=4x = -4. Provide the simplified function and the final numerical result in your response.

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Updated 2026-06-01

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