Learn Before
Telephone Survey
A telephone survey is an administration mode where participants are contacted by phone. This method offers a moderate level of personal contact and is generally less expensive than face-to-face interviews, though still costly. Its effectiveness has been reduced in modern times because traditional telephone directories are less comprehensive as more people exclusively use cell phones rather than landlines.
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Research Methods in Psychology - 4th American Edition @ KPU
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In-person Interview Survey
Telephone Survey
Mail Survey
Internet Survey
When deciding which survey administration mode to use (such as in-person, telephone, mail, or internet), what two primary factors typically guide a researcher's choice?
In psychology research, the choice of how to deliver a survey depends on the study's specific goals and budget. Match each of the four primary survey administration modes to the description that best captures its method of data collection.
A researcher is studying the daily exercise habits of homebound senior citizens in a rural county where most residents do not have reliable internet access. True or False: Given these population characteristics and the need to reach homebound individuals, an internet survey is the most effective administration mode for this study.
Rank the following survey administration modes based on the level of researcher control over the data-collection environment (such as ensuring the correct respondent answers and follows the intended question sequence), from the most controlled to the least controlled.
A researcher is deciding between conducting in-person interviews and distributing an internet survey for a new study. Which of the following statements best describes a primary trade-off regarding budget and research goals that the researcher must consider when choosing between these two survey administration modes?
A researcher is designing a study on sensitive illegal behaviors and must select a survey administration mode. They conclude that _____ is the least appropriate choice because the physical presence of an interviewer is most likely to trigger social desirability bias, leading to less honest reporting.
Researchers primarily conduct surveys using four main methods: in-person interviews, telephone surveys, mail surveys, and _____ surveys.
A researcher must choose the best survey administration mode based on their study's goals and available budget. Match each research scenario to the most appropriate survey administration mode.
A research team with a severely limited budget needs to survey thousands of participants dispersed across multiple states. They decide to use in-person interviews, reasoning that this administration mode will allow them to efficiently reach a widespread geographic sample while keeping financial costs low. True or False: The researchers' rationale accurately aligns the functional characteristics of in-person interviews with their specific budget constraints and study goals.
A research team needs to administer a survey regarding general health habits to an elderly population that largely lacks internet access. The team has a generous budget. Their primary goals are to maximize the response rate and to ensure that participants correctly understand the complex medical terminology used throughout the survey. Evaluate the four main survey administration modes and rank them from the most appropriate (1) to the least appropriate (4) for successfully meeting these specific research goals.
Learn After
Why has the effectiveness of telephone surveys as a survey administration mode been reduced in modern times?
If a researcher uses a traditional telephone directory to select a sample for a telephone survey, they are likely to miss a significant portion of the population because many individuals now exclusively use cell phones.
A researcher is designing a study on community attitudes toward mental health services. Match each research design scenario to the specific characteristic of a telephone survey that most directly influences the researcher's decision.
A researcher is evaluating different survey administration modes based on their resource requirements and interaction levels. Arrange the following modes in order from the highest cost and personal contact to the lowest cost and personal contact.
Regarding the resources required for psychological research, how does the cost of a telephone survey typically compare to a face-to-face interview?
Match each characteristic of the telephone survey administration mode to the description that captures its role in psychological research methodology.
A researcher critiquing a study's methodology identifies a major flaw in the use of a traditional telephone directory for participant selection. The researcher's evaluation is that the sampling frame is no longer _____, as it fails to include the significant portion of the population that now exclusively uses cell phones.
Dr. Martinez is planning a community study on coping strategies during economic transitions. She wants to ensure a moderate level of personal interaction to clarify questions for participants if needed, but her research budget cannot accommodate the high travel and staffing expenses of face-to-face interviews. To balance these needs, Dr. Martinez should choose a(n) ____ survey as her administration mode.
When evaluating the limitations of modern survey methods, a researcher should conclude that the exclusion of cell-phone-only users is an inherent limitation of the telephone survey administration mode itself, rather than a limitation of using traditional directories as a sampling frame.
A developmental psychologist is planning a modern telephone survey to assess parenting stress across a diverse urban area. To ensure the findings are valid, she must evaluate various sampling frames and recruitment strategies based on their coverage bias and representativeness.
Arrange the following telephone survey sampling strategies in order of their methodological soundness (from most sound/lowest coverage bias to least sound/highest coverage bias) in modern psychological research.