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A digital marketing manager is modeling the viral growth of a promotional campaign. The number of shares per hour follows the geometric sequence {}7, 14, 28, 56, dots. To calculate the total cumulative shares over the first 20 hours, the manager uses the geometric sum formula Sn=a1(1rn)1rS_n = \frac{a_1(1 - r^n)}{1 - r}. In this formula, the constant factor by which the number of shares is multiplied each hour (which is 2 in this scenario) is called the common ____.

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Updated 2026-06-02

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