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A researcher is studying political affiliation (e.g., Democrat, Republican, Independent, Other) among registered voters. If the researcher wants to report the most typical political affiliation in their sample, which specific measure of central tendency must they use and why?

Question: A researcher is studying political affiliation (e.g., Democrat, Republican, Independent, Other) among registered voters. If the researcher wants to report the most typical political affiliation in their sample, which specific measure of central tendency must they use and why?

Sample answer: The researcher must use the mode because political affiliation is a categorical variable measured at the nominal level, and the mode is the only measure of central tendency available for nominal-level data.

Key points:

  • The mode must be used.
  • Political affiliation is a nominal or categorical variable.
  • The mode is the only applicable measure of central tendency for the nominal level of measurement.

Rubric: The student should correctly identify the mode as the required measure of central tendency and justify it by stating that political affiliation is a nominal (or categorical) variable without inherent ranking.

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Updated 2026-05-27

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Research Methods in Psychology - 4th American Edition @ KPU

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