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A university researcher randomly selects a group of students to complete a lengthy survey about their study habits. Many of the failing students choose not to participate because they are "too busy" trying to catch up on late assignments. Briefly explain how this situation demonstrates the mechanism of non-response bias.

Question: A university researcher randomly selects a group of students to complete a lengthy survey about their study habits. Many of the failing students choose not to participate because they are "too busy" trying to catch up on late assignments. Briefly explain how this situation demonstrates the mechanism of non-response bias.

Sample answer: This situation demonstrates non-response bias because the survey non-responders (failing, busy students) differ systematically from the likely responders (students with better time management). Consequently, the final survey respondents no longer accurately represent the original intended sample, which will systematically skew the study's conclusions about overall student study habits.

Key points:

  • The non-responders declined to participate because they were too busy.
  • These non-responders differ systematically from the actual survey responders.
  • Because of this systematic difference, the final respondents no longer accurately represent the original intended sample.
  • The resulting survey data about study habits will be skewed, leading to inaccurate conclusions.

Rubric: A correct response must identify that the students who declined to participate share a systematic characteristic (being failing or too busy) that distinguishes them from those who do participate, leading to a final sample that fails to accurately represent the overall student population.

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Updated 2026-05-27

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Research Methods in Psychology - 4th American Edition @ KPU

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