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Describe the core characteristics of an in-person interview survey as an administration mode, and identify its primary benefits and its main drawback.
Question: Describe the core characteristics of an in-person interview survey as an administration mode, and identify its primary benefits and its main drawback.
Sample answer: An in-person interview is a survey administration mode that involves direct, face-to-face contact between the researcher and the respondent. Its main benefits are that it yields the highest response rates among all survey administration modes and allows the interviewer to make important personal judgments about the respondent (such as in mental health evaluations). However, the primary drawback of this approach is that it is the most expensive survey administration method to conduct.
Key points:
- In-person interviews involve direct, face-to-face contact between the researcher and the respondent.
- This administration mode yields the highest response rates of any survey method.
- It enables the interviewer to make important personal judgments about the respondent, which is useful in mental health evaluations.
- It is the most expensive survey administration method to conduct.
Rubric: The response should be awarded points based on the inclusion of the following elements: 1) Defining the mode as involving direct, face-to-face contact between researcher and respondent. 2) Identifying that it yields the highest response rates. 3) Stating that it allows the interviewer to make important personal judgments (e.g., in mental health evaluations). 4) Stating that it is the most expensive method to conduct.
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Research Methods in Psychology - 4th American Edition @ KPU
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