Classification

Study-Design Approaches for Field Experiments on Social Media

The reviewed studies use two approaches: direct experiments conducted on social media platforms, often without participants knowing they were selected, and hybrid studies that recruit users for surveys and connect their responses with social media profile or activity data. These approaches differ in participant awareness, recruitment, available demographic information, treatment assignment, scale, and platform constraints.

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Updated 2026-08-30

Tags

CSCW (Computer-supported cooperative work)

Computing Sciences

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