Essay

Modeling Customer Reach Growth with Geometric Sequences

You are working as a marketing assistant for a local bakery, Rise & Shine Bakery. The owner wants to project customer reach for an upcoming online promotional campaign. In the first week (n=1n = 1), the campaign reaches a1a_1 local customers. Each subsequent week, the number of new customers reached grows by a constant weekly multiplier (common ratio), represented by rr.

The owner asks you to write a brief summary explaining how to model this customer outreach using a geometric sequence.

In your response, address the following:

  1. State the general formula for the nnth term of a geometric sequence (ana_n) that models the customer reach in week nn.
  2. Clearly identify and define each of the four variables (ana_n, a1a_1, rr, and nn) specifically in the context of this bakery's campaign.
  3. Explain why the exponent on the weekly multiplier rr in the formula is n1n-1 instead of nn.

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Updated 2026-06-04

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