Concept

Observational Learning (Vicarious Learning)

Albert Bandura's key contribution to learning theory was the concept of vicarious learning, more commonly known as observational learning. This process involves learning by observing the behavior of another person, or model, and the consequences of that behavior. Bandura proposed that this form of learning is crucial for personality development, as individuals acquire not just single actions but entire patterns of behavior by watching others. Unlike learning through direct experience, observational learning allows for the acquisition of complex behaviors without personal trial and error.

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Updated 2026-05-17

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