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In business forecasting, a marketing analyst is projecting the total long-term impact of a customer referral campaign. Each week, the number of new referrals declines by a constant ratio rr. To calculate the total projected referrals over an infinite timeframe using the formula S=a11rS = \frac{a_1}{1 - r}, the campaign must eventually stabilize. If the absolute value of the common ratio is greater than or equal to 1 (r1|r| \ge 1), the geometric series is ____, meaning a finite sum cannot be calculated.

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Updated 2026-06-02

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